I learned recently that the antipsychotic Abilify is the biggest selling prescription drug in the U.S. (I try to stay calm and collected here, but that's a fact worth boldface.) To be a top seller, a drug has to be expensive and also widely used. Abilify is both. It's the 14th most prescribed brand-name medication, and it retails for about $30 a pill. Annual sales are over $7 billion, nearly a billion more than the next runner-up.
Yes, you read that right: $30 a pill. A little more for the higher dosages. There's no generic equivalent in the U.S. as yet; Canadian and other foreign pharmacies stock the active ingredient, generic aripiprazole, for a fraction of what we pay in the states. However, Abilify's U.S. patent protection expires next month, and aripiprazole may soon be available here at lower cost.
Abilify is an "atypical" antipsychotic. This is a confusing term, as these are now the drugs typically prescribed for schizophrenia and other psychotic conditions. The name comes from their atypical mechanism of action, as compared to the prior generation of antipsychotics. "Atypicals" also play a useful role in the treatment of bipolar disorder, where traditional medications such as lithium require blood level monitoring, and often multiple doses per day.
Antipsychotics are powerful drugs with considerable risks and side-effects. But psychosis and mania are powerful too. As with cancer chemotherapy and narcotic painkillers, a risky and/or toxic treatment can be justified in dire circumstances. It's also true that one crisis visit to an emergency room, not to mention a psychiatric admission, may cost more than months of Abilify, and can itself be emotionally traumatic. If Abilify keeps psychosis at bay and prevents hospitalization, the risks are worth it. The cost is worth it too — if a less expensive generic atypical won't do. Several are now available.
As I wrote in 2009, the manufacturer Otsuka tapped a much larger market for Abilify as an add-on treatment for depression. I objected to the consumer ad campaign that trumpeted this expensive, dangerous niche product for common depression. While there's a role for Abilify in unusually severe, unresponsive depression, advertising it widely as a benign "boost" for one's antidepressant was, and is, irresponsible. By analogy, the makers of the narcotics OxyContin and Percocet could run ads showing people with bad headaches, and urging fellow headache sufferers to ask their doctors "if Percocet is right for you."
And these are merely the FDA-approved uses of Abilify. Atypicals are also widely prescribed off-label for use as non-addictive tranquilizers and sleeping pills, and to treat other psychiatric conditions. There's no advertising for off-label use, so the onus falls squarely on prescribers who balance the risks and benefits of these drugs in a manner that research tends not to support. In short, a costly, risk-laden medication created to ease the awful but relatively uncommon tragedy of schizophrenia is now the top selling prescription drug in America owing to its widespread use in garden variety depression, anxiety, and insomnia.
It's been said that the top selling drug in any era is a comment on society at that point in time. Valium held the lead during the 1960s and 70s, suggesting an age of uncertainty and anxiety. The top spot was taken over by the heartburn and ulcer medication Tagamet in 1979. Tagamet was the first "blockbuster" drug with more than $1 billion in annual sales. Cholesterol-lowering Lipitor was the biggest seller for nearly a decade after it was released in 1997, the same year the FDA first allowed drug ads targeting consumers. Pfizer spent tens of millions on such ads — and sold over $125 billion of Lipitor over the years. The stomach medicine Nexium took over after that. Without covering all the top sellers, it's fair to say that Americans spend a great deal on prescriptions to deal with emotional distress and unhealthy lifestyles. The blockbusters also show how mass-marketing brand name drugs has becomes a huge and highly profitable business.
What does it say about us that Abilify holds the top spot now? What does it mean to live in the Age of Abilify? First, that we're still looking for happiness and peace in a bottle of pills, costs and risks be damned. Second, that there's nearly no end to the money the U.S. health care system will spend on problems that can be addressed more economically. And third, it's a stark reminder that commercial interests seek to expand sales and profits whenever possible. They find (or create) new markets, promote products by showcasing benefits and concealing drawbacks, appeal to our emotions instead of our rationality. This is simply how business works. We should not be surprised, yet we ignore this reality at our peril, particularly when it comes to our health.

This fourth installment in my "sloppy thinking" series turns to psychotherapy, or what passes for it in some psychiatric practices. A very brief history: Sigmund Freud, a neurologist, invented psychoanalysis and its offshoot, psychodynamic psychotherapy, about 120 years ago. It was, first and foremost, a treatment that involved talking — not merely a conversation that happened to make the patient feel better. Years later, the object-relations school of psychoanalysis and the humanistic psychology movement of the 1960s partly shifted the focus of dynamic psychotherapy away from technique and toward a healing relationship, a shift prefigured by pastoral counseling and by the ministrations of the nursing profession. Nonetheless, dynamic psychotherapy remained a treatment: a professional service with clear goals and a coherent rationale, aimed to remedy defined psychological conflicts or deficits. Meanwhile, over the same century or so, academic psychologists developed the theories and practices of behaviorism via experiments with animals, and later applied behavior modification and various behavioral and cognitive therapies to human suffering. While such treatments could be offered in a humane and caring manner, the relationship itself was not considered curative.
Psychoanalysis and psychodynamic therapy originated in a medical context, and psychiatrists historically have been trained in its theory and practice. (In contrast, psychologists historically tended to practice the empirically based behavioral and cognitive therapies developed in academia, although this distinction between the disciplines has faded.) Prior to the advent of psychoanalysis, psychiatry was a medical specialty focused on the management of severe mental illnesses that rendered sufferers incapable of living in mainstream society. But by the mid-20th century, the field had adopted the new "talking cures" to treat higher functioning patients. For a few decades, roughly 1950 to 1980, the popular image of the psychiatrist was a psychoanalyst with the trademark couch in the office.
My second post in this series on sloppy thinking in psychiatry is devoted to polypharmacy, the medical term for prescribing multiple medications at once, especially for the same problem. Polypharmacy is at best a risk thoughtfully taken because nothing simpler and safer will do. At worst it's a dangerous error, exposing patients to unnecessary hazards purely as a result of laziness and sloppy thinking by their doctors. Unfortunately, the latter is all too
There's a lot of sloppy thinking in my field. This troubles me. While psychiatry